Case study / 2018

UBS, TechView.

Working within the credit risk analytical department at UBS, I used UX and visual design to create a mobile app from scratch for internal usage in UBS investment bank.

  • Enterprise UX
  • Mobile
  • B2B

Approach: user-centric, empathising with specific users to extract their needs and pain points, then creating ideas and prototypes to solve their issues smartly.

Team: 1x UX designer, 1x UX visual designer, 3x front-end developers, 1x Scrum master, 1x business analyst. Contracted on behalf of Norman and Sons, a digital transformation consultancy specialising in human-centred design.

Step 1

Primary research

It's impossible to design a high-quality product without analysing previous releases and doing in-depth design research.

Primary research collage showing competitor analytics dashboards, data tables and financial apps used as reference
Step 2

Analyse requirements and user needs

Analyse key points from sessions with key stakeholders and target users. Prioritise deliverables for future releases.

Step 3

Ideate, sketch, share

Prototyping is a crucial part of the design process. I used rapid prototyping to get quick feedback from stakeholders and target users on proposed design solutions. Following this approach, I could incorporate changes instantly and reduce the number of future iterations.

Wireframe sketches showing Level 1 and Level 2 dashboard drill-down flow Notification flow diagram: requesting a notification through admin to user via email and push Wireframe sketches showing Workforce Location drill-down to London view with pie chart
Wireframe sketches showing Level 1 Var1, Level 2 Group and Level 2 KPI screens Detailed wireframe sketches showing Level 1 and Level 2 Workforce Makeup with pop-up panel
Step 4

Iterate

Iterate and present back amended, more sophisticated designs. Each iteration turned low-fidelity mockups into more thoughtful and holistic design products.

Step 5

Finalise

Unify design patterns, finalise the design system, prepare screens to be used by the development and further support team.

Finalise: final app screens, segmented control component library, button states, and layout specification for the TechView dashboard

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I take on complex product work end to end. I can bring in a team of experienced specialists I trust when a project needs to scale. Available for contract and project work.

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