Reduced manual processing by up to 60% and cut quote and bind time from days to minutes by simplifying complex broker journeys and designing clearer, more efficient interfaces for brokers and underwriters.
I'm Maxim Latanovschii, a designer focused on systems and experiences for complex, data-heavy domains. I've designed for reinsurance, regulated industries, and enterprise decision-support tools. Based in London, UK.
Reduced manual processing by up to 60% and cut quote and bind time from days to minutes by simplifying complex broker journeys and designing clearer, more efficient interfaces for brokers and underwriters.
Led improvements to Tesco's delivery driver delivery process, introducing smarter trip planning and eliminating paper delivery notes, saving £400k annually and improving daily operations for drivers and store managers.
Reduced manual processing by up to 60% and cut quote and bind time from days to minutes by simplifying complex broker journeys and designing clearer, more efficient interfaces for brokers and underwriters.
For financial services
Complex products, regulated flows turned into clear, usable design for real people.
"A holistic approach to experience design, always advocating for the end user, staying practical about product delivery, and elevating our work."
For scaling teams
Prove it works before you commit. Research-led design that de-risks the next step.
"Rare to find such a well-rounded, research-driven designer. Max solved the real problem, not just the UI, solutions genuinely fit for purpose."
For agencies
Client-ready work, delivered. No hand-holding and no surprises.
"His work was first class, from user interviews and design sprints to applying NatWest's global branding across a polished set of UI designs and prototypes."
Work with me
I take on complex product work end to end. I can bring in a team of experienced specialists I trust when a project needs to scale. Available for contract and project work.