Maxim Latanovschii

I'm Maxim Latanovschii, a designer focused on systems and experiences for complex, data-heavy domains. I've designed for reinsurance, regulated industries, and enterprise decision-support tools. Based in London, UK.

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BMS smarter binding portal for brokers

BMS, smarter binding for brokers

  • Insurance
  • Product design
  • Configurable system

Reduced manual processing by up to 60% and cut quote and bind time from days to minutes by simplifying complex broker journeys and designing clearer, more efficient interfaces for brokers and underwriters.

Tesco, delivery driver experience

  • Retail & logistics
  • Field studies
  • UX design

Led improvements to Tesco's delivery driver delivery process, introducing smarter trip planning and eliminating paper delivery notes, saving £400k annually and improving daily operations for drivers and store managers.

Direct Line Group policy management experience

Direct Line Group, policy management experience

  • Insurance
  • Design system
  • Product design

Reduced manual processing by up to 60% and cut quote and bind time from days to minutes by simplifying complex broker journeys and designing clearer, more efficient interfaces for brokers and underwriters.

Built for where you are

For financial services

Complex products, regulated flows turned into clear, usable design for real people.

"A holistic approach to experience design, always advocating for the end user, staying practical about product delivery, and elevating our work."
Raju Radhakrishnan
Raju Radhakrishnan

Principal Consultant, Wipro (Client)

For scaling teams

Prove it works before you commit. Research-led design that de-risks the next step.

"Rare to find such a well-rounded, research-driven designer. Max solved the real problem, not just the UI, solutions genuinely fit for purpose."
Vy Alechnavicius
Vy Alechnavicius

Design & Product Leader (Tesco)

For agencies

Client-ready work, delivered. No hand-holding and no surprises.

"His work was first class, from user interviews and design sprints to applying NatWest's global branding across a polished set of UI designs and prototypes."
Jason Bocchi
Jason Bocchi

Design Lead (NatWest programme)

Work with me

I take on complex product work end to end. I can bring in a team of experienced specialists I trust when a project needs to scale. Available for contract and project work.

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